Summary of the 4th Plenary Meeting of the NOVASOIL Project

Summary of the 4th Plenary Meeting of the NOVASOIL Project

The 4th Plenary Meeting of the NOVASOIL project entitled “Innovative Business Models for Soil Health” was held on 3-4 April in Sofia, Bulgaria. This meeting brought together experts and collaborators of the project with the aim of advancing the creation of sustainable business models that promote healthy soil management. Over two intensive days, participants shared progress, discussed ongoing experiments and planned future strategies.

Summary of the 4th Plenary Meeting of the NOVASOIL Project
Summary of the 4th Plenary Meeting of the NOVASOIL Project

Objectives and evolution of the meeting

The meeting focused on discussing and validating the deliverables for month 18 of the project, with particular emphasis on coherence and interaction between the different work packages. Main topics included:

  • Deliverable update: Progress on several deliverables was presented, such as the status of the framework and the report on new incentives. Project partners were invited to provide constructive feedback to refine these deliverables.
  • Choice experiments (DCE): The next steps for choice experiments were discussed, focusing on the need to align efforts on farmer- and consumer-focused experiments.
  • Development of the NOVASOIL Toolbox: Progress was presented on the creation of a comprehensive toolbox, including a knowledge hub, a digital analysis tool and a decision support tool for implementing new business models.
  • Dissemination and Communication Plan: The successful use of digital marketing tools to reach a global audience was highlighted, with interaction statistics on the project website and social networking activities shared.
  • Data management plan: Guidance was given on updating the data management plan and preparing the technical and economic reports for the period.

Collaboration and interactive sessions

The highlight of the meeting was the participation of representatives from the sister projects SoilValues and InBestSoil to discuss possible areas of collaboration. Joint activities such as webinars and a special issue were suggested to increase synergies between the projects.


The fourth plenary meeting of the NOVASOIL project proved to be an important turning point for participants, providing a platform to exchange ideas, validate approaches and strengthen collaborations. With the continued commitment of its partners, NOVASOIL continues to lead the way towards sustainable innovations in soil health that are essential for the future of global agriculture.

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