About The general objective of NOVASOIL project is highlight the benefits for the society and the environment from the investment in soil health. The main expected outcome of the project is a toolbox for the analysis of suitability of different business cases that promote soil health. This toolbox will be based on a set of good examples from Europe and other countries and the needs and demands from the society. The toolbox will include a categorisation of the models and business cases taking into account: a) sustainable soil management under different land uses and climatic conditions; b) products based on practices promoting soil health; c) consumption and certification practices conductive: d) the reuse of land and e) sustainable soil management in the context of the EU Taxonomy Regulation. SO1 Portfolio development of multiple dimensions of business cases and good examples for investing in soil health in Europe and outside Europe. SO2 Analysis of current models in the world that allow create new incentives and new revenues from healthy soils considering the categories cited previously. SO3 Implement a co-development approach in the modelling that promote soil health SO4 Develop a prototype toolbox of incentives and a testing network SO5 Analysis of current policies and technologies related to soil health and provide a revenue for farme SO6 Develop a Community of Practice around soil health investors and key actors. SO7 Increase the interest on soil health through a Digital Marketing Strategy plan