The document entitled “NOVASOIL: INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH” is the new output of the NOVASOIL project, led by WU with contributions from UCPH and ZALF. The main authors are Insa Thiermann and Liesbeth Dries. This project, funded by the European Union’s HORIZON-AG programme, explores business models and social innovations to promote soil health.
You already know that NOVASOIL is a pioneering initiative funded by the European Union to develop innovative business models to promote soil health. The project explores regenerative farming practices that not only benefit the environment, but are also economically viable for farmers.
In the context of agriculture, a business model describes how a farmer or agribusiness generates income through its farming activities and practices. For example, a farmer growing organic vegetables may choose a business model that includes selling directly to consumers at local markets or subscribing to vegetable boxes. This model is based on the added value of organic and sustainable products and aims to attract customers who are willing to pay more for healthy and environmentally friendly food.
Soil is the basis of our food production and a key ally in the fight against climate change. NOVASOIL highlights the urgency of adopting agricultural practices that regenerate and maintain the vitality of our soil, from managing payments for ecosystem services to participating in carbon credit markets.
NOVASOIL evaluates different business models, highlighting those based on public payments for ecosystem services and private initiatives that seek to compensate farmers for their sustainability efforts. These strategies aim not only to improve soil health, but also to ensure that farming practices are economically viable for farmers.
This project is an invitation to all farmers and agricultural stakeholders to explore and adopt the strategies proposed by NOVASOIL. In doing so, we will be investing not only in the health of our soil, but also in the resilience and sustainability of our food system.
The findings underline the complexity of promoting soil health and climate change mitigation through agribusiness models. They highlight the importance of environmental effectiveness, fairness, legal compliance and farmer and consumer acceptance as critical factors for the success of these initiatives.
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