Soil Health Business Model Framework

This web-based framework presents the NOVASOIL approach to the design and
implementation of soil health business models across different European
contexts.

The framework brings together agronomic evidence, economic logic,
governance arrangements and practical experience from multiple case
studies. Its objective is to support public authorities, private actors,
advisory services and farmers in the development of viable, scalable and
credible soil health initiatives.

Rather than focusing only on technical soil indicators, the framework
recognises soil as a living system shaped by management decisions,
institutional settings and value-chain dynamics. For this reason, it
combines environmental performance with economic feasibility,
administrative simplicity and social acceptability.

The content is structured in an easily accessible, web-based format.
Users can navigate through the design guide, decision trees and case
studies to explore how different soil health business models can be
designed, adapted and implemented in practice.