{"id":2160,"date":"2024-02-16T11:17:43","date_gmt":"2024-02-16T09:17:43","guid":{"rendered":"https:\/\/novasoil-project.eu\/?p=2160"},"modified":"2024-02-16T11:29:30","modified_gmt":"2024-02-16T09:29:30","slug":"novasoil-innovative-business-models","status":"publish","type":"post","link":"https:\/\/novasoil-project.eu\/index.php\/2024\/02\/16\/novasoil-innovative-business-models\/","title":{"rendered":"NOVASOIL: INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH. Deliverable 2.2"},"content":{"rendered":"\n<p>The document entitled &#8220;NOVASOIL: INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH&#8221; is the new output of the NOVASOIL project, led by <a href=\"https:\/\/study.wur.eu\" target=\"_blank\" rel=\"noopener\" title=\"\">WU<\/a> with contributions from <a href=\"https:\/\/www.ku.dk\" target=\"_blank\" rel=\"noopener\" title=\"UCPH\">UCPH<\/a> and <a href=\"https:\/\/www.zalf.de\" target=\"_blank\" rel=\"noopener\" title=\"ZALF\">ZALF<\/a>. The main authors are <a href=\"https:\/\/www.wur.nl\/de\/personen\/insa-thiermann.htm\" target=\"_blank\" rel=\"noopener\" title=\"Insa Thiermann\">Insa Thiermann<\/a> and <a href=\"https:\/\/www.wur.nl\/es\/persons\/liesbeth-dries.htm\" target=\"_blank\" rel=\"noopener\" title=\"Liesbeth Dries\">Liesbeth Dries<\/a>. This project, funded by the European Union&#8217;s HORIZON-AG programme, explores business models and social innovations to promote soil health.<\/p>\n\n\n\n<p>You already know that NOVASOIL is a <strong>pioneering initiative funded by the European Union to develop innovative business models to promote soil health<\/strong>. The project explores regenerative farming practices that not only benefit the environment, but are also economically viable for farmers.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2160_f53523-d4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2160_f53523-d4 .kt-blocks-info-box-link-wrap{background:#f8e6cc;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2160_f53523-d4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2160_f53523-d4 .kt-info-svg-icon-flip, .kt-info-box2160_f53523-d4 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2160_f53523-d4 .kt-blocks-info-box-media{color:#5f3316;background:transparent;border-color:#5f3316;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box2160_f53523-d4 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box2160_f53523-d4 .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:#5f3316;}.kt-info-box2160_f53523-d4 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#5f3316;}.kt-info-box2160_f53523-d4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2160_f53523-d4\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\" href=\"https:\/\/drive.google.com\/file\/d\/122tu-dKvxJpHqCL9lEFAJQxNrUUnaYSx\/view?usp=sharing\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\">What are business models?<\/h3><p class=\"kt-blocks-info-box-text\">In the context of agriculture, a <strong><em>business model describes how a farmer or agribusiness generates income through its farming activities and practices<\/em><\/strong>. For example, a farmer growing organic vegetables may choose a business model that includes selling directly to consumers at local markets or subscribing to vegetable boxes. This model is based on the added value of organic and sustainable products and aims to attract customers who are willing to pay more for healthy and environmentally friendly food.<\/p><\/div><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Soil health and its importance<\/h3>\n\n\n\n<p>Soil is the basis of our food production and a key ally in the fight against climate change. NOVASOIL highlights the urgency of adopting agricultural practices that regenerate and maintain the vitality of our soil, from managing payments for ecosystem services to participating in carbon credit markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business models for a sustainable future<\/h3>\n\n\n\n<p>NOVASOIL evaluates different business models, highlighting those based on public payments for ecosystem services and private initiatives that seek to compensate farmers for their sustainability efforts. These strategies aim not only to improve soil health, but also to ensure that farming practices are economically viable for farmers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Call to action<\/h3>\n\n\n\n<p>This project is an invitation to all farmers and agricultural stakeholders to explore and adopt the strategies proposed by NOVASOIL. In doing so, we will be investing not only in the health of our soil, but also in the resilience and sustainability of our food system.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/novasoil-project.eu\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/image.png&quot;,&quot;figureClassNames&quot;:&quot;aligncenter size-large is-resized&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-2169&quot;,&quot;imgStyles&quot;:&quot;width:370px;height:auto&quot;,&quot;targetWidth&quot;:1384,&quot;targetHeight&quot;:1430,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image&quot;,&quot;alt&quot;:&quot;&quot;}\" data-wp-interactive=\"core\/image\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"290\" height=\"300\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-src=\"https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-290x300.png\" alt=\"\" class=\"wp-image-2169 lazyload\" style=\"--smush-placeholder-width: 290px; --smush-placeholder-aspect-ratio: 290\/300;width:370px;height:auto\" data-srcset=\"https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-290x300.png 290w, https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-145x150.png 145w, https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-706x729.png 706w, https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-300x310.png 300w, https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-800x827.png 800w, https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image-1320x1364.png 1320w, https:\/\/novasoil-project.eu\/wp-content\/uploads\/2024\/02\/image.png 1384w\" data-sizes=\"(max-width: 290px) 100vw, 290px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><br>Key findings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Environmental effectiveness<\/strong>: The potential of outcome-based rather than action-based payments to improve the environmental effectiveness of policies is highlighted. Carbon markets offer purely outcome-based payments, while CAP payments are often action-based. It is mentioned that hybrid approaches could be viewed critically when focusing on soil health measures aimed at carbon storage.<\/li>\n\n\n\n<li><strong>Fairness to stakeholders<\/strong>: Fairness needs to be considered in all business models. In particular, it is suggested that ESA schemes that aim to be outcome-based should include farmers with high soil carbon levels. It is also mentioned that payment schemes across the value chain should take into account asymmetries in market power to ensure that farmers are adequately compensated.<\/li>\n\n\n\n<li><strong>Regulatory compliance<\/strong>: The compatibility of soil health measures with regulatory frameworks is questioned when carbon credits are sold on carbon markets. Preference is given to carbon storage in rewetted peat soils, afforestation and agroforestry, while soil health measures are viewed critically due to issues of reversibility and permanence.<\/li>\n\n\n\n<li><strong>Acceptance<\/strong>: Consumer preference for claims such as &#8216;climate neutrality&#8217; is noted, and farmers&#8217; willingness to accept share-based payments rather than performance-based payments is discussed. It is mentioned that payment schemes involving share-based payments may be preferred by farmers.<\/li>\n<\/ul>\n\n\n\n<p>The findings underline the complexity of promoting soil health and climate change mitigation through agribusiness models. They highlight the importance of environmental effectiveness, fairness, legal compliance and farmer and consumer acceptance as critical factors for the success of these initiatives.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2160_a89fc5-e4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2160_a89fc5-e4 .kt-blocks-info-box-link-wrap{background:#f8e6cc;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2160_a89fc5-e4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2160_a89fc5-e4 .kt-info-svg-icon-flip, .kt-info-box2160_a89fc5-e4 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2160_a89fc5-e4 .kt-blocks-info-box-media{color:#5f3316;background:transparent;border-color:#5f3316;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box2160_a89fc5-e4 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box2160_a89fc5-e4 .kt-infobox-textcontent h3.kt-blocks-info-box-title{color:#5f3316;}.kt-info-box2160_a89fc5-e4 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#5f3316;}.kt-info-box2160_a89fc5-e4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2160_a89fc5-e4\"><a class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/drive.google.com\/file\/d\/122tu-dKvxJpHqCL9lEFAJQxNrUUnaYSx\/view?usp=sharing\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_download kt-info-svg-icon\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4.5 0c-1.21 0-2.27.86-2.5 2-1.1 0-2 .9-2 2 0 .37.11.71.28 1h2.72v-.5c0-.83.67-1.5 1.5-1.5s1.5.67 1.5 1.5v.5h1.91c.06-.16.09-.32.09-.5 0-.65-.42-1.29-1-1.5v-.5c0-1.38-1.12-2.5-2.5-2.5zm-.16 4a.5.5 0 0 0-.34.5v1.5h-1.5l2 2 2-2h-1.5v-1.5a.5.5 0 0 0-.59-.5.5.5 0 0 0-.06 0z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\">Download the deliverable 2.2<\/h3><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Soil is the basis of our food production and a key ally in the fight against climate change. NOVASOIL highlights the urgency of adopting agricultural practices that regenerate and maintain the vitality of our soil, from managing payments for ecosystem services to participating in carbon credit markets.<\/p>\n","protected":false},"author":2,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[10],"tags":[24,16,14],"class_list":["post-2160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agriculture","tag-environment","tag-soil"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/posts\/2160"}],"collection":[{"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/comments?post=2160"}],"version-history":[{"count":6,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/posts\/2160\/revisions"}],"predecessor-version":[{"id":2170,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/posts\/2160\/revisions\/2170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/media\/2168"}],"wp:attachment":[{"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/media?parent=2160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/categories?post=2160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novasoil-project.eu\/index.php\/wp-json\/wp\/v2\/tags?post=2160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}